Value Analysis

Needs Analysis

Product Development


Customer Support

Value Analysis

Value Analysis, also called value management, is a method used to optimize products, processes and services by making sure the product satisfies the needs of the stakeholders at best, at the lowest cost. Those two issues of the product are optimized at the same time: satisfaction of the needs by understanding the functions to do to fulfill the needs at the right performance level considering the life cycle cost of each of the functions.

This approach includes a few steps, defined in a job plan, which has been standardize throughout the world. Martin Parrot is a world leader in value management and implements this approach with many clients. Our facilitators organize, manage and facilitate Value Analysis workshops to optimize products, services and construction projects, at any stage of their design, the best being as early as possible, at the concept phase.
Learning about this approach is done through teaching the different steps to accomplish and doing it right away on a live project, to better understand and to confirm learning.

Our approach
On our first visit, Martin Parrot will evaluate your needs, with you:

  • How many workshops will be required to optimize your project?
  • How long will they last?
  • Who should be present?
  • What are the goals and objectives of the study?
  • What are the limits, constraints and stakes?
  • Should internal facilitators be trained?
  • Is a basic training required for those attending the study?

When desired, Martin Parrot will support you on how to introduce the value methodologies in your company, including the various ways to approach this goal and who should be involved during the implementation of VM.

The Job Plan
Martin Parrot uses both European and American standards in the value methodologies. These standards describe the job plan as it should be used when an enterprise decides to use it to optimize its projects.

This job plan consists of:

  • Phase 1 – Organization phase
  • Phase 2 – Information phase
  • Phase 3 – Function analysis and cost analysis phase
  • Phase 4 – Creativity phase
  • Phase 5 – Evaluation phase
  • Phase 6 – Development of value improvement proposals and report
  • Phase 7 – Implementation phase
Value Management

Value analysis, when applied to organizational and business issues, is called value management. This approach will help any enterprise optimize the services and products it delivers to its clients or to the population in general, when talking about a government agency or ministry.

Value management is a style of management which allows any enterprise to make decisions based on the value it creates with its products and services.

Needs analysis

Before designing a product, project, process or service, some good questions must be asked:

  • What is the goal of this product?
  • To whom will it be useful?
  • What are the needs of these users and other stakeholders?
  • What is the cost target?
Needs analysis (also known as Function analysis) is used to identify the functions a product must do to fulfill needs, organize these functions in a function tree, set the functions into a hierarchy, characterize the performance expected from each function with a level and a flexibility.
No design project should start without this approach which is one of the best project management practices to determine needs.

Product development

We aim at implementing a product development process which will require the participation of all the sectors involved in the project: sales and marketing, mechanical and electrical design, industrial design, manufacturing, service and others.

All must have a sole objective: to aim at the highest satisfaction of the client when using your product, at the lowest life cycle cost for all.

Many tools will be studied: function analysis, failure mode and effect analysis (FMEA) for products and processes, DFX…

Our approach
Our approach is one of learning in action.

The first phase is training through a complete cycle of the product development process. During this phase, your organization will benefit from real tangible results since the learning will be done by using one of your products under development.

The second phase will allow consolidation of the learning done previously. During this phase, with the help of Martin Parrot experts, your organization will finetune its product development process and master the different tools.

The third phase is autonomy. During this phase, your organization will realize its projects using the personalized product development process, in an autonomous way. We will support you in this for as long as you need it.
Work teams will always be multidisciplinary: each discipline involved in the new product or service will be represented, at various moments of the process.

Job Plan

Preparing to implement a service or product development process includes:

  • Do some ground work before the change
  • Training, information sessions, communication with the personnel
  • Define the development process suited to you:
  • Based on concurrent engineering principles
  • Adapted to your own context, products and sector
  • Respecting your constraints and your environment


  • Planning of the implementation according to your capacity
  • Setting specific goals
  • Transferring knowledge
  • Coaching on skills and attitudes: what to do, how to be
  • Going through a whole cycle of development
  • Supervised trial of all the tools
  • Preparing workshops with you
  • Making sure everybody adheres to the new philosophy

Follow up

  • Make sure all personnel knows and applies the new approach
  • Supervise its use as the autonomy and confidence builds up
  • Coaching to avoid strategic or tactic errors.


As mentioned above, Mrs. Parrot is able to give training sessions in any one of the methodologies explained here. Most of the teaching is done using a real live project to better learn these techniques.

All training sessions can be adjusted to the expectations and the context of the client.

Mrs. Parrot is a registered trainer with Emploi-Québec. The investments you will do on training of your personnel will fit in the context of the Loi favorisant le développement et la reconnaissance des compétences de la main-d’oeuvre du Québec (Law for the development and recognition of competencies of manpower in Quebec).

Training Plan

Martin Parrot can give you all the training you need to become autonomous in value management and the development of products, services, processes and construction projects. This training can be customized to suit your needs, in a training plan established with you.

A training plan includes:

  • Title of the training activity
  • Duration
  • Beginning and end date
  • Location
  • Number of participants
  • Problem to solve
  • Goals and content
  • Training methodology
  • Pedagogical tools
  • Evaluation method and recognition

With such a plan, it is possible for you to search for subsidies and/or to include this in the training government regulation of 1%.

Available training

Certified basic training in house (Value fundamentals 1)
Basic Value Management training can be supplied to your development, design, manufacturing teams. Multidisciplinary teams are built, with 5 to 8 persons. They will learn each tool involved in value management and apply them right away on their own project. This course lasts 40 hours and can be distributed according to your needs: 5 days in a row in an intensive format, 5 times a 1-day training session, etc. This course allows you to receive the first level of certification in the Canadian, European or American certification process. At this moment, attendees will receive, upon writing the exam, a certificate from the American Value society (until the Canadian certification process is functional).

The course can be opened to other companies to achieve an interesting number of participants. It is interesting to include suppliers or sub-contractors and even some clients.

The company must supply appropriate training facilities.

For more information, please contact Mrs. Lucie Parrot, eng. M.eng., CVS-life

Certified Value Engineering course at McGill University

This training program lasts from September to November or from January to April each year. The course that is taught is certified by the Canadian and American certification process.

This course lasts 45 hours and covers the whole certified content with about 20 hours of tutorial and 20 hours of project related work. The rest is to prepare and give a presentation on the project. Projects are supplied by companies who send 2 engineers to learn with the students. The project must be preapproved by the instructor to make sure size and complexity can be managed in this context.

The course takes place on 5 Mondays, from 1h30 PM to 9h30 PM and if the optional exam is written, the student will receive the first level of certification. Mrs. Parrot gives this course since 1995.

Teams of about 5 finishing engineering students are built with one or two representatives of the companies who supply the projects.

The cost of this program, to have your project studied, is $4000 (price subject to change by the University).

Please check with McGill University at for more details.

Advanced value analysis training
This advanced training is reserved to those who have achieved some workshops already and who want to be certified as value practitioners.

For more information, please contact Mrs. Parrot directly.

Risk management training
This basic course is focused on failure mode and effect analyses. It handles how to do FMEA studies right from the start of the development of a new product or service and then in the detail engineering phase. Also, the training will present FMEA studies on processes. This training session lasts 8 hours. This course does not give access to any certification. The company must provide a suitable venue for the training.

For more information, please contact Mrs. Parrot directly.

Function analysis training (needs analysis)
This training session explains how to do needs analysis in order to prepare functional performance specifications, in all process, service and product development project. The student will learn the different techniques to identify, organize, characterize, set into a hierarchy and estimate the functions of the new product. This training session lasts 16 hours. This course does not give access to any certification. The company must provide a suitable venue for the training.

For more information, please contact Mrs. Parrot directly.

Value analysis certification

Martin Parrot gives many training sessions, either public or private. The training sessions are announced on the web site.

For those interested in certifying, the process has a few steps: (this is the American certification process as carried out by SAVE International):

  • Follow VMF1 course, 32 hours
  • Gain some experience in VM
  • Follow VMF2 course, 32 hours
  • Write exam and other requirements

Each step gives a number of points and with enough points, an individual can get the Certified Value Specialist (CVS) level. With the VMF1 course and exam, an individual can get the Value management associate (VMA) level. The whole process is described in detail on the SAVE website,
Each candidate must be proctored by a mentor CVS. Mrs. Parrot is available to do that.

Mrs. Parrot also has a certificate of formal trainer delivered by Emploi-Québec.

Client support

Martin Parrot can support you on your value analysis or product development activities.

It is not always easy to be self sufficient in this field, when acquiring new skills and it is always reassuring to know that Martin Parrot can help you here and there when using some of the more complex tools.

To Contact Us

Lucie Parrot, ing., CVS-Life

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