Our values
Client Autonomy
We strive to make our clients autonomous if they wish so and are comfortable with the new work tools. But we will support you as long as you need it.
Transparency
We will negotiate and realize all mandates with a total transparency to our clients, every time. In order to be satisfied, you must understand all the steps of the mandate and their purpose.
Competency
We are the leaders in value management consultation. We will do every thing to keep this position by pushing the use of the approach to its limits, by following training continuously, by participating to conferences, by tackling new challenges and by linking the methodology to others for synergy.
Integrity
We will supply services that you need, we will support you during the whole mandate, we will make sure you are comfortable with the approach and we will do all this while respecting your context and culture.
Benefits
Associates at Martin Parrot are certified and can offer certified AV training. We are constantly searching for new tools and improved methods and have developed a network that allows us to be a leader in the field. We can carry out our mandates in French, English, and Spanish. The benefits of using AV are:
- Greater competitiveness for your products and company
- Better construction projects that better meet the needs of your clients at controlled costs
- More efficient processes and a better perception by users
- Improved performance for your company
- Innovation
- Less fatigue for your staff
- A more balanced work environment
- Your deadlines will be met
- Your products will be better managed
- Your costs will be better controlled
Team
Martin Parrot is composed of its principal partner, Mrs, Lucie Parrot, industrial engineer. She has been consultant in manufacturing systems before being a consultant in value analysis. She has helped many clients better develop and build their products and other projects. She is recognized as a leader in this field. Certified Value Specialist, she also teaches Value Engineering at McGill University and with industrial clients. She is very systematic in her approach and always wants to beat competition. Her sense of humour and great energy are advantages to use during workshops. Mrs Parrot has been certified since 1994.
Mrs Parrot has a team of colleagues, engineers and specialists, who assist her in various mandates, according to the required competencies. Her numerous agreements with privileged partners, allows her to realize mandates in various fields.
Damien joined the Martin Parrot team in January 2026, where he serves as Director of Business Development and Value Design Consultant. He is a PMP-certified project manager with over 20 years of experience and has been involved in major technology projects (over $10 million), facilitating engineering workshops, team management and coaching, as well as implementing SaaS tools.
Mr. Cédric Berger is a Master of Science in Economics and Information Systems Management, with 25 years of experience in the analysis and optimization of organizations (processes, services and technological products).
Mr. Berger has been CBAP© certified (“Professional” level certification in Business Analysis issued by IIBA®) since 2014. He was the founder and president of the French and Swiss Business Analysis Chapters of IIBA® (International Institute of Business Analysis). Since 2015, he has obtained European and international certifications in 1st level Value Analysis, reciprocally PRVM© issued by AFAV® (2015) and VMA© issued by SAVE® International (2017). In 2025, he joined Martin Parrot’s team as a value management consultant.
Lucie Parrot
Partner
Damien Dargent
Director of Business Development
Cédric Berger
Partner
Presentations and conferences
The personnel of Martin Parrot is often solicited to speak about Value Analysis or product development.
2023 – The role of the cofacilitator
2022 – Function Analysis does it all!
Click below to watch the presentation.
2020 – Design Thinking and Value Management)
Click below to watch the presentation.
2018 – Value Based Priorities in a project portfolio
2017 – Using the VA process at different phases of a project
2016 – Value proposition and Value analysis, what to learn from each other 2016 – VE for the optimization of door systems at Vapor Rail
2015 – Introduction to VA/VE in Quebec City, Montreal, Calgary and Edmonton 2014 – VE in the process industries of Canada
2013 – VA in Canada and across the world
2012 – Why does the best value not arise automatically, jointly with Arpad Fodor, Hungary
2012 – VE in Canada, presentation to the Hungarian Value Society
2009-2010 – How to implement a VE program
2008 – VE and sustainable development
2007 – FPS helps understand the multi-utilities tunnels
2006 – Using FPS to understand the client’s needs and design a building
2003 – Using VE to define the training needs of the maintenance department at IBM Canada
2001 – Value Engineering of a complete assembly line at IBM Canada
1996 – Using VE in the optimization of existing products in the aerospace industry.
2022 – Function analysis does it all
2021 – The many uses of the Functional Performance Specification
2011 – Portland International Conference
2010 – Long Beach International Conference: Implementing VE in your enterprise
2006 – Savannah International Conference: the use of Functional Performance Specification to define the needs for a Traffic Volume Information System, for the Ministry of Transportation of Ontario
2000 – Reno International Conference: the role of the moderator, let’s work and have fun.
1994 – New Orleans International Conference: using Functional analysis to define the performance specifications for a new train at Bombardier, doing it right the first time
2022 – Société Suisse d’analyse de la valeur Réduction de la consommation de ressources (L’eau)
2022 – Conférence des Managers de la Valeur, Graz, Autriche – L’analyse fonctionnelle livre la marchandise
2022 – Formation d’un jour sur l’ingénierie de la valeur – Congrès de l’Ordre des Ingénieurs du Québec, Montréal
2022 – Femmes Agiles Montréal : Approche Agile et Approche Valeur
Cliquez ci-dessous pour visionner la vidéo de la présentation.
2019 – Université de la Valeur, Genève, Suisse, Vers une meilleure utilisation des fonds publics
2018 – 1ère conférence autrichienne, L’analyse de la valeur dans les projets publics
2017 – International Institute of Business Analysis, L’AV dans le secteur des TI
2016 – Genève, première conférence Suisse, l’évolution de l’AV au Canada
2012 – Budapest, Société d’analyse de la valeur Hongroise, l’évolution de l’AV au Canada
2007 – Budapest, The use of VE in a product development process
News
ovember 2022
Mrs. Parrot has been named to the position of President of Value Analysis Canada, for the year 2022-23. She had occupied this position a few years ago.
“I will try to better serve the members and interested persons from Quebec, so that Value Analysis Canada comes back to its mission at its creation, a completely bilingual Value Society, serving all provinces at the same level” said Mrs. Parrot at her nomination.
I was last night at the PMI Montreal gala and a prize was awarded to the STM for the Stinson center. We have done a VE session on this project, with them. Congratulations to the entire team!
Ms. Parrot has just been elected by her peers as President of Value Analysis Canada (formerly known as Canadian Society for Value Analysis) for a two-year term.
October 20th 2015 – Value engineering, a tool to deliver projects of greater value. This event in Calgary was organized by APEGA and open to all.
Le 7 novembre dernier, Mme Parrot a donné une formation d’une journée au Congrès de l’Ordre des Ingénieurs du Québec, au Palais des congrès de Montréal, devant un groupe de 99 personnes! Toute la journée a porté sur l’utilisation de l’ingénierie de la valeur dans le contexte de développement de produits et conception d’infrastructures.
June 7th 2016. Mrs Parrot was awarded a Fellowship from SAVE International. This prestigious nomination highlights her long value analysis career of 25 years. Mrs. Parrot has also contributed to the advancement of the value approach throughout Canada. Congratulations and many more years and projects to come!
Our president, Lucie Parrot, went to Alberta for a few activities: October 19, 2015- Presentations to Calgary City staff, morning for administration and afternoon for project managers. Big day, to discuss value in the city projects and management for project managers. This event was reserved for city staff only.
See Mrs. Parrot on a presentation of the Calgary statistics on Value management. This presentation was done in August 2016 at the Value University in Geneva. Click here to see the video..
October 21st 2015 – value engineering, in Edmonton. A morning session took place at NAIT, to demystify value engineering.
Many projects recognized by PMI-Montreal in the last few years have been value engineered by our team: STM- Stinson center, Du Boisé Library, Jewish general Hospital, QIT in Sorel. Congratulations to the project managers.
New dates – Value Design Foundation training
New dates are now available for the Value Design Foundation training session. They are: Fall 2026: 26-27 October, 2-3, 9-10, 16-17 November 2026 Winter 2027: 25-26 January, 1-2, 8-9, 15-16 February 2027 For more information, visit the Value University website.
Value management
Mrs. Parrot has published a book in the summer of 2025. The English version is now available, January 2026! Contact us to reserve your copy. Click here to let us know you would like to buy the book.
The Martin-Parrot team continues to grow!
A new employee has just joined the Montreal team: Damien Dargent, PMP, also holds Value Design certification. In this capacity, he leads value studies at our company. He will also be responsible for business development at Martin-Parrot. Damien comes from an IT...
Martin-Parrot offers new certified training courses in Value Analysis
Martin-Parrot Inc. acquires the right to market Value Design Institute training courses, tools and methods in Quebec and Canada. Martin-Parrot inc. offers new Value Analysis, VDF® (Value Design Foundation®), VDA® (Value Design Associate®) and VDP® (Value Design...
February 2025
The Martin Parrot team is growing! Mr. Cédric Berger becomes partner and in addition to carrying out value analysis mandates, he will be in charge of business development to expand the circle of loyal customers who do business with us. Mr. Cédric Berger is a Master in...
Certification by SAVE International : new training
Great news! Mrs. Parrot is now certified by SAVE International to teach the advanced training in value analysis, the VMF2 course (Value Methodology Fundamentals-2). This 32-hour training is essential and mandatory to be allowed to write the CVS certification. Contact...
2022 Value Symposium
The 2022 Value Symposium will take place soon, information available on the website here. Martin Parrot Inc. is a sponsor to the event. Mrs. Parrot will speak about analysis on Thursday morning just before facilitating the discussion panel. Clients from Martin Parrot...
Martin Parrot Inc. anniversary
In this month of August 2022, Martin Parrot celebrates its 10th anniversary. After 15 years known as Nguyen Parrot, the firm Martin Parrot continues to deliver mandates in value analysis. For 25 years now, we have been at your service to help you create and manage the...
Value Voices
From organizational restructuring to product optimization, Function Analysis does it all!Date: Tuesday, January 25, 2022Time: 16:00 (PST), 17:00 (MST), 19:00 (EST), 20:00 (AST)Registration: click hereAbstractFunction Analysis is a powerful tool with many...
To Contact Us
Lucie Parrot, ing. M.ing., CVS-Life
514-683-3437
lucie@martin-parrot.com